Today marketing has improved and has reached newer heights. Newer marketing methods have been introduced, which were hard to think of a few years back. The most prominent example of that is Digital Marketing. Digital marketing is the type of marketing that is conducted via social media or the internet.
It is an essential part today in the sphere of marketing, and no business can fare well without it. This only fare as today there is nothing that can be conducted without the help of social media. It is a way through which one connects with people.
Although digital marketing is a vast circle and is not just situated to one thing, one of the rising ways to conduct digital marketing today is SEO.
SEO is Search Engine Optimization. It is a set of practices that are designed specially to grab the attention of the website. It also improves the position and appearance of the website and helps a lot with the ranking of the website on the internet. It improves the quality and quantity of traffic to one’s website.
So, how does it exactly work?
SEO is basically a way for Google to rank the SERPS, i.e., the Search Engine Results Page. This is done so that the most significant and relevant websites are shown when someone searches for some content.
This process is determined by an algorithm that Google possesses. This algorithm further determines whether the website is relevant or not.
The prospect of SEO only works if the user puts in the correct Keyword. Yes, the keyword is critical as it solely determines the presence of the website on the search page. Without its correct use, one cannot get their website on their desired search result page. For example, if there is a hotel that needs to conduct an SEO for their website, then their keywords should most likely be ‘best hotel to visit in…’ or ‘comfortable hotels in…’, etc. So, without the correct keyword, there would be no desired effect.
Now that we know what SEO is, we further move on to tips that one should keep in mind when using SEO.
The following points below include approximately 10 tips that are regarded as the most powerful SEO tips to optimize your website-
1. Understand The Business-
A widespread mistake, especially among beginner SEO, is not having a proper understanding of the business. One must understand the business as, without the lack of it, one’s work quality would not be as excellent. So how does one understand it?
There are various techniques through which one can get a very thorough knowledge of the client company’s business. These techniques are-
Check the website- One should always check the website of the business organization to get a better understanding of their business.
Client Meeting- One should conduct a client meeting to get an understanding of the business from the client itself.
Q/A with the Client- One should conduct a Q/A session with the client wherein they ask all the questions related to the business organization to the client itself.
Business Analyses- A thorough analysis of the business is very important. Without this, the SEO can’t understand the position and strength of the company.
2. Choose the correct Keyword-
As mentioned before, the keyword is an extremely important aspect of SEO. Many times some SEO, especially beginners, make the mistake of selecting those keywords that garner more value. This is wrong. This will not at all help the client and would instead cause trouble for them. So, therefore, one needs to choose the correct keyword, no matter what.
3. Do Not stuff the Keywords-
Many times, the keyword chosen is correct, but one tends to stuff it a lot. For example, if one has to conduct an SEO for a hotel company, then they can’t constantly write, ‘Best hotel in…’ or ‘Best hotel for…’. They need to put a variety in the keywords they use and not put the same phrase everywhere.
4. Write Original Content-
Many times, people put duplicate content instead of putting their original content. This is not acceptable, and if Google does get the hang of it, then the website might get blacklisted for plagiarism. So, therefore, one should always put their original content, which should be user-friendly and user engaging.
5. Focus on the Website Speed-
Fast speed website is very important. Google prefers fast-speed websites, and if the website is not fast, they might doubt the content within the website as well. So, one should focus on the website speed as well.
6. Make it Mobile-Friendly-
Many times, users face problems with the website on their phones. The website doesn’t upload, respond well, etc. This comes as a problem for the client company as Google notices this, which affects the ranking of the website. So this is why one should focus on getting the website to work properly on all forms of electronics.
7. Focus More on The User Than Google-
This is a common mistake that is made by SEOs. Although Google has a huge role to play, that does not mean the content within the website should be there to appease Google. No! The content needs to be user-friendly and should appease the users. This is extremely important as if the content is not user-friendly, then the ranking of the website might suffer.
8. Implement All the SEO Factors-
Another common mistake is that many do not implement all the SEO factors there are. SEO has a lot of factors, and a website should include all of them. This is for the benefit of the website itself.
9. Put Quality Backlinks-
One should put quality website backlinks. This is extremely important, and if one does not do so and just puts in any backlinks, then it might affect the website. So, therefore, one should put quality backlinks. Even though they might be fewer, quality is very important.
10. Connect Social Media-
It is often observed that many do not put the links of all the social media but only to the main ones, like Facebook and Instagram. This is wrong, and one should connect all their social media.
Therefore these are some of the SEO tips that one should know while optimizing a website.