Role of SEO to gain the organic traffic for your business/website

by Search Engine Optimization (SEO)

If you are a business owner, then you must know the importance of marketing and promoting your brand. The journey of becoming the best is not easy. It requires complete dedication and skills to become the best.

SEO, or search engine optimization plays a major role in making your work or your business site the most viewed site of all times. Marketing and SEO goes hand in hand. But you must be thinking- what actually SEO is? How is it important for my business? Well, we are here to answer all your questions.

What is SEO?

SEO stands for search engine optimization. It is a tool that helps you to gain more visibility online. SEO helps in uplifting your website, making it more popular so that more people get attracted to it. In short, SEO helps in gaining a good amount of traffic on your site.

You must be surprised to know that only 10 spots are there on Google’s search page. To make it more clear, we will share an example with you. Whenever you search something on Google, you click on the first article that appears. You might click on the 2nd article and to max, you can click on the 3rd and 4th article.

But, will you go to another page to see more options? No right? That’s what happens with your page when perfect search engine optimization is not done for your page. The number of viewers on your page decides whether your page will be number one or on the 2nd or the 20th page of Google. SEO helps you to gain more audience and hence, helps in making your page more visible.

How can SEO help in the growth of your website?

There’s no doubt that SEO helps in gaining more audience on your website but, are there any other benefits of SEO? Apart from being a great audience magnet, SEO has many other roles to play. Some of them are-

1. Build a good trust with the customers:

Customer experience is the most important aspect for any company to grow. SEO creates a user friendly atmosphere and makes sure that the customers enjoy their experience on the site. SEO not only helps in making your site user friendly but also helps in getting more clicks on your site.

When a user has a positive experience with your site, he/she remembers your site, shares it with his/her friends and can even visit your site on a daily basis. For this to happen, your website foundation must be solid and sturdy. The customer shouldn’t find it difficult to navigate through the site and the experience must be good in order to get more clicks on your site.

2. SEO means visibility:

To attract a larger audience, your site must be appealing. A customer searches for something online in the hope that he/she will get the results as soon as possible. There’s no chance that the customer will spend 10-20 minutes searching for what he/she requires. To become number one, you need to have a good keyword game. If you have a strong keyword game, then your site will attract the customer towards itself.

If the customer finds your site to be useful, then the chances of him/her visiting your site again increases. To gain more engagement on your page, you first need to be recognized and SEO is capable of giving you that recognition.

SEO understands what the customer is actually looking for and thus, helps in getting his/her attention towards your site. For better growth, you need to look for a professional SEO company in India that provides you with the best services.

3. Helps in gaining organic traffic:

Marketing uses a lot of techniques which can help in uplifting a company’s profile. One of these techniques is Search Engine Marketing (SEM). It is a paid marketing that helps in increasing your return of investment.

There’s no harm in using SEM but, the only concern is that people do recognise which part of the audience is organic and which is SEM.

This doesn’t create a good impression for your website. SEO helps in gaining organic traffic which is important for your website’s growth. With the help of paid search campaigns, SEO helps in gaining more visibility and organic traffic.

How does SEO work?

From the above mentioned points, you can understand the importance of SEO and how it can help your website to grow. For better results, you need to find a professional SEO company in India that can help you in uplifting your website. You can’t trust anyone when it comes to your business and your website. You need to find an SEO expert in India who can use all his/her strategies to gain more audience.

SEO works on three principles. These principles are- keyword analysis, back link building and content creation.

Words play a major role in controlling your rankings online. SEO helps in analyzing the most frequently used keyword and uses it for your site’s description so that your site appears first whenever someone is searching for that keyword. This technique increases your visibility online and also helps in gaining more audience.

Black links are used to connect a user to other high class websites. Providing black links helps in increasing the credibility of your website. But while you do so, make sure that your content is plagiarism free and is not copied from anywhere else. Make sure that you don’t use black links more than required as it can make your content less valuable by the viewer.

Final Overview

Your content is the soul of your website. It’s only through your content that you can communicate with your audiences. Usage of the right words is very important to increase the visibility of your website and to make it more user friendly.

Make sure that your content is engaging so that the viewers like what they are watching. In order to have a good engagement on your content, you need an SEO expert in India who can drive the audience towards your work. A good SEO can take your website to heights and can give wings to your business.

Why SEO Is Necessary To Optimize the Website?

by Search Engine Optimization (SEO)

In today’s digital marketing strategies, one of the most essential techniques that are both used and preferred by business organizations is SEO. SEO, i.e., Search Engine Optimization, is a very relevant strategy used by business organizations to make their website appear in relevant searches.

As mentioned previously, it is a very useful technique as it increases the quality and quantity of traffic around your website. SEO generally targets unpaid traffic that gets in organic results. This gets in organic ranking, which means that organizations do not need to pay for that.

Although there are various factors when SEO is concerned, the below 2 are fundamental:

  • Authority- The popularity of the web page is extremely important. The more valuable information the web page contains, the more popular it gets.
  • Relevancy- The relevancy of the information is very important. If the content is of no relevance, then it is of no use.

Therefore, these are the basic factors that one has to keep in mind while conducting SEO.

Now, let us see the types of SEO there are-

  1. On-site- This is the type of SEO that takes care of the relevance. This is achieved by optimizing g the webpage in such a manner that the search engine understands its content. The factors that are included here are-
  • URL Format
  • User Experience
  • Code Optimization
  • Keyword Optimization
  • Loading Time

2. Off-site- This type of SEO takes care of the factors external to the website. These factors include-

  • CTR, Click-Through Rate
  • Presence in Social Networks
  • Brand Authority
  • Number and Quality of links
  • Mentions in Local Media

So why is SEO necessary to Optimize the websites?

SEO is a very necessary tool to optimize websites. Here’s why-

  1. Increases the Visibility Of the Brand- SEO, as mentioned, is important as it optimizes the website. Now when the website is optimized, it increases its ranking on the Google search index. The optimization improves the visibility of the site, thereby helping the audience to easily find it. The increase in the visibility of the brand, as mentioned, helps the audience to find the company’s website.
  2. Helps Boost credibility And Authority- SEO optimization helps improve the credibility and authority of the company in one’s field. Optimizing the website attracts an audience and potential customers. So the relevant information and the increase in the audience will entail in company boosting its authority and credibility in the field.
  3. Improves The Brand- SEO improves the brand because it is a part of the inbound methodology, which is a strategy that attracts the customer to the website. So, therefore, SEO is one form of methodology which works as an excellent strategy to attract customers. This improves the brand as the website is more visible to the customers, and they can visit anytime they need to.
  4. Ahead Of Competitors- As previously mentioned, the Optimization of the website increases the Google rank. This is beneficial for the organization as the higher, and they get the more audience they attract. So with the correct keywords and relevant information, one can get their website on a higher rank through SEO which puts them ahead of their competitors no matter how long they were in the business.
  5. Improves User experience and usability- Improving the User experience and usability is very important as it increases the company’s index on SERPs and also increases the website traffic. User experience means a person’s experience as they navigate the website, and it is used to see whether users can find the website valuable. Usability, on the other hand, refers to the ease with which the users interact with the company’s website. A website with a great User experience books the user, recommendations, Returns, and increasing conversions.
  6. Better Investment Return- One of the perks of SEO is that it requires a very small investment compared to other techniques of marketing. Compared to any other technique, for example, advertising SEO is relatively a very cheap method. It does not require much money to be spent and only requires an able person to do the job.

The only elements wherein it is required to invest are-

  • Agency project management software
  • Domain and hosting of your website salary for SEO specialist
  • Salary for SEO specialist

7. Earns More Traffic- Another reason why it is necessary to optimize the website is that it earns more web traffic. As the SEO tribes improve the site ranking, it further achieves more audience does attract more traffic.

8. Easy to Measure- Another reason why it is necessary to optimize the website is that it is easy to measure. The benefit that SEO provides the organization is that it can almost measure every aspect of the result of the site. Elements like Google Analytics can track the site’s traffic conversions, referral sources, and other important metrics of the organization. This way, it can be assessed properly whether the website is working properly or not.

Therefore, these are some of the reasons why SEO is necessary to optimize the website.

Although optimizing a website via SEO is a difficult process, it is very beneficial and is gaining more and more popularity. The field of SEO is truly rising more and more by the day, and there are many companies now that are coming up solely to work on SEO. One company as such is Ranking Corporation. This organization is very well known for its impeccable services and the way it handles its projects.

10 Powerful SEO Tips To Optimize Your Website

by Search Engine Optimization (SEO)

Today marketing has improved and has reached newer heights. Newer marketing methods have been introduced, which were hard to think of a few years back. The most prominent example of that is Digital Marketing. Digital marketing is the type of marketing that is conducted via social media or the internet.

It is an essential part today in the sphere of marketing, and no business can fare well without it. This only fare as today there is nothing that can be conducted without the help of social media. It is a way through which one connects with people.

Although digital marketing is a vast circle and is not just situated to one thing, one of the rising ways to conduct digital marketing today is SEO.

SEO is Search Engine Optimization. It is a set of practices that are designed specially to grab the attention of the website. It also improves the position and appearance of the website and helps a lot with the ranking of the website on the internet. It improves the quality and quantity of traffic to one’s website.

So, how does it exactly work?

SEO is basically a way for Google to rank the SERPS, i.e., the Search Engine Results Page. This is done so that the most significant and relevant websites are shown when someone searches for some content.

This process is determined by an algorithm that Google possesses. This algorithm further determines whether the website is relevant or not.

The prospect of SEO only works if the user puts in the correct Keyword. Yes, the keyword is critical as it solely determines the presence of the website on the search page. Without its correct use, one cannot get their website on their desired search result page. For example, if there is a hotel that needs to conduct an SEO for their website, then their keywords should most likely be ‘best hotel to visit in…’ or ‘comfortable hotels in…’, etc. So, without the correct keyword, there would be no desired effect.

Now that we know what SEO is, we further move on to tips that one should keep in mind when using SEO.

The following points below include approximately 10 tips that are regarded as the most powerful SEO tips to optimize your website-

1. Understand The Business-

A widespread mistake, especially among beginner SEO, is not having a proper understanding of the business. One must understand the business as, without the lack of it, one’s work quality would not be as excellent. So how does one understand it?

There are various techniques through which one can get a very thorough knowledge of the client company’s business. These techniques are-

Check the website- One should always check the website of the business organization to get a better understanding of their business.

Client Meeting- One should conduct a client meeting to get an understanding of the business from the client itself.

Q/A with the Client- One should conduct a Q/A session with the client wherein they ask all the questions related to the business organization to the client itself.

Business Analyses- A thorough analysis of the business is very important. Without this, the SEO can’t understand the position and strength of the company.

2. Choose the correct Keyword-

As mentioned before, the keyword is an extremely important aspect of SEO. Many times some SEO, especially beginners, make the mistake of selecting those keywords that garner more value. This is wrong. This will not at all help the client and would instead cause trouble for them. So, therefore, one needs to choose the correct keyword, no matter what.

3. Do Not stuff the Keywords-

Many times, the keyword chosen is correct, but one tends to stuff it a lot. For example, if one has to conduct an SEO for a hotel company, then they can’t constantly write, ‘Best hotel in…’ or ‘Best hotel for…’. They need to put a variety in the keywords they use and not put the same phrase everywhere.

4. Write Original Content- 

Many times, people put duplicate content instead of putting their original content. This is not acceptable, and if Google does get the hang of it, then the website might get blacklisted for plagiarism. So, therefore, one should always put their original content, which should be user-friendly and user engaging.

5. Focus on the Website Speed-

Fast speed website is very important. Google prefers fast-speed websites, and if the website is not fast, they might doubt the content within the website as well. So, one should focus on the website speed as well.

6. Make it Mobile-Friendly- 

Many times, users face problems with the website on their phones. The website doesn’t upload, respond well, etc. This comes as a problem for the client company as Google notices this, which affects the ranking of the website. So this is why one should focus on getting the website to work properly on all forms of electronics.

7. Focus More on The User Than Google-

This is a common mistake that is made by SEOs. Although Google has a huge role to play, that does not mean the content within the website should be there to appease Google. No! The content needs to be user-friendly and should appease the users. This is extremely important as if the content is not user-friendly, then the ranking of the website might suffer.

8. Implement All the SEO Factors- 

Another common mistake is that many do not implement all the SEO factors there are. SEO has a lot of factors, and a website should include all of them. This is for the benefit of the website itself.

9. Put Quality Backlinks-

One should put quality website backlinks. This is extremely important, and if one does not do so and just puts in any backlinks, then it might affect the website. So, therefore, one should put quality backlinks. Even though they might be fewer, quality is very important.

10. Connect Social Media-

It is often observed that many do not put the links of all the social media but only to the main ones, like Facebook and Instagram. This is wrong, and one should connect all their social media.

Therefore these are some of the SEO tips that one should know while optimizing a website.

There are a lot of companies that are offering SEO services in India. One of the companies, Ranking Corporation, is one such example that is helping business organizations with their services.